Esports event organizer BLAST has introduced that it has partnered with social media platform TikTok for the continued Paris CSGO Main.
The partnership will see the event streamed on TikTok, marking the primary time {that a} Counter-Strike occasion has been featured stay on the platform.
TikTok customers have entry to a devoted in-app web page with unique content material that guarantees to deliver “a novel perspective on the Paris Main,” in line with BLAST. LittleBigWhale, Raramuathra, SwammyXO are among the creators who might be creating unique content material across the Main on the devoted web page.
With this partnership, BLAST goals to cater to a younger demographic that’s inquisitive about esports. The hashtag created particularly for the Main (#BLASTTVMajor) has already racked up over 100 million views on TikTok.
“The esports world may have their eyes firmly fastened on Paris this week when the world’s finest Counter-Strike groups descend onto the French capital to compete for the coveted last-ever CS:GO Main trophy,” BLAST CEO Robbie Douek mentioned in an announcement.
“Teaming up with TikTok will permit us to deliver followers even nearer to the expertise with a lot of built-in options and unique content material on the platform.”
The BLAST Paris Main is heading in direction of its conclusion, with solely six groups remaining within the $1.25 million event. That is the ultimate CS:GO Main earlier than Counter-Strike 2 is launched and takes over the aggressive circuit. PGL will arrange in 2024 the primary Main within the franchise’s new installment.
TikTok turns into the newest companion to affix forces with BLAST For the BLAST Paris Main, which is being broadcast globally in over 100 territories and in 24 totally different languages.
The occasion’s checklist of companions consists of alcohol manufacturers Absolut Vodka, Ballantine’s Scotch whisky and Jameson Irish Whiskey, betting agency unikrn Esports, automotive producer Alpine and peripheral firm ZOWIE.
