Epic Video games has up to date its income share program to grant builders an even bigger share of any earnings their video games make.
The adjustments, which got here into impact in June 2025, have been first outlined in Might and permit any developer releasing a sport on the Epic Retailer to maintain 100% of the income generated from that title till they attain a sure threshold.
From June, any studio that releases a sport on the platform will likely be exempt from paying income share to Epic on the primary $1 million it earns. Ought to that milestone be reached, the income cut up will revert to Epic’s “common 88%/12%.”
Along with the above, the Fortnite and Unreal Engine creator launched a brand new ‘webshop’ initiative that permits builders to “provide gamers out-of-app purchases.” Epic described the service as a “cost-effective different to in-app purchases, the place Apple, Google, and others cost exorbitant charges.”
“As an additional bonus, gamers spending in Epic Webshops may also accrue 5% Epic Rewards on all their purchases,” the announcement continued.
Competitor Comparability
Steam, by far the most important storefront on PC for digital video games, works on a unique income share mannequin. By default, Valve takes a 30% fee of any sport bought on Steam.
In 2018, the Half-Life creator launched a tiered income share system that permits builders to retain extra of a sport’s income on the platform the extra it makes, as much as 80% for any title that makes greater than $50 million.
Whether or not Epic’s new initiative will likely be sufficient to incentivize extra builders to decide on its storefront over Steam stays to be seen.
The previous already performs host to quite a few high-profile exclusives not out there on the latter, together with Treatment’s Alan Wake 2. Likewise, video games equivalent to Rocket League and Fall Guys, beforehand out there on Steam, have been subsequently eliminated after Epic bought builders Psyonix and Mediatonic in 2019 and 2021, respectively.
