The CEO of Roblox Company has a easy message for fogeys involved about their youngsters’s exercise within the gaming platform: “Don’t let your children be on Roblox.”
Roblox is a cultural phenomenon with out examine. Averaging roughly 80 million gamers a day all through 2024, virtually half of its core viewers is beneath the age of 13.
Uniquely positioned as one of many greatest gaming platforms for youngsters, it attracts tens of thousands and thousands of lively gamers in every day with its various vary of content material. Be it high-profile collaborations or neighborhood creations, there’s at all times lots to see and do, although not all of it’s essentially kid-friendly.
The platform is commonly coming below fireplace as youngsters discover themselves uncovered to specific content material and even embroiled in playing schemes. In consequence, it’s turn out to be more and more regarding for fogeys, although the top of the billionaire chief of the sport’s firm has suggested they merely cease their youngsters from taking part in.
Roblox CEO tells dad and mom to cease their children from taking part in
Seemingly unphased by participant engagement metrics, Roblox Company Co-Founder and CEO Dave Baszucki had a blunt reply to considerations of fogeys across the globe.
“My first message could be, should you’re not snug, don’t let your children be on Roblox,” he stated in an interview with the BBC.
“That sounds a bit counter-intuitive, however I might at all times belief dad and mom to make their very own choices.”
Roblox has nonetheless taken steps throughout the sport itself to restrict damaging experiences for minors. As an illustration, in November, 2024, the Direct Message characteristic was disabled for all accounts below the age of 13 years. Whereas the intention was good-willed, the CEO has admitted it has not been sufficient to fully stamp out dangerous actors given the sheer scope of the neighborhood.
“We do within the firm take the angle that any dangerous, even one dangerous incident, is one too many,” Baszucki stated.
“We look ahead to bullying, we look ahead to harassment, we filter all of these sorts of issues, and I might say behind the scenes, the evaluation goes on all the way in which to, if crucial, reaching out to legislation enforcement.”
